Where Women's Sports,
Culture and Influence
Come to Life.
Studio IX Collective is a year-round platform at the intersection of women's sports, entertainment, culture, business and live experiences — combining premium event moments with national storytelling, social distribution and the media scale of USA TODAY.
Empowering women. Elevating voices. Creating impact.
A Platform Built to Move
Culture Forward.
Studio IX Collective brings athletes, executives, creators, innovators and cultural leaders together through a curated series of live experiences and national storytelling.
Each event creates meaningful access to the women influencing sports, entertainment, business and culture — while extending their conversations far beyond the room through content, social distribution and USA TODAY media.
Together, we can build
something bigger.
Osprey Collective
Talent, programming, brand partnerships, live events, creators, and production.
SEICON
Sports, entertainment, innovation, founders, executives, and industry relationships.
USA TODAY Studio IX
National storytelling, media credibility, editorial coverage, video, and distribution.
Together, we create a nationally visible experiential, content, and sponsorship platform.
Why Studio IX Collective
One collective. One shared capability set. A national platform built to engage audiences, elevate brands, and create unforgettable experiences.
Studio IX Collective isn't simply another event series.
It's a strategic partnership that combines national media, world-class experiential programming, and innovation leadership to create a platform that no single organization could build alone.
We work as one team with a shared set of capabilities — media, talent, partnerships, production, and innovation — creating new commercial opportunities for brands, audiences, and communities.
Media & Storytelling
Reach. Credibility. Amplification.
The collective delivers national storytelling power that carries every activation far beyond the room it happens in.
Collective Strengths
- National media reach
- Editorial expertise
- Content creation & video production
- Digital distribution & amplification
- Brand credibility
- Audience engagement
Talent & Programming
People. Partnerships. Experiences.
The collective brings together influential voices, premium talent, and commercial partners to turn events into experiences people remember.
Collective Strengths
- Creative strategy & event concepts
- Talent and speaker programming
- Athlete, executive & creator network
- Brand partnerships & sponsorship development
- Influencer collaborations
- Community building
Production & Innovation
Execution. Infrastructure. Scale.
The collective operates with world-class production capability and an innovation ecosystem that makes ambitious ideas repeatable.
Collective Strengths
- Event operations & conference production
- Stage design & event furnishings
- Production equipment & technical delivery
- Logistics & vendor management
- Innovation ecosystem access
- Project management
One Collective.
Together Unmatched.
The AudienceNational media reach, editorial credibility, and content that travels.
The PeopleTalent, programming, partnerships, and a network that opens doors.
The ExecutionInfrastructure, production, and an innovation ecosystem built to scale.
Together, we create a scalable national platform that delivers measurable value to brands, communities, and audiences through sports, entertainment, business, and culture.
Turnkey Execution
From strategy and sponsorship sales to production and post-event content, Studio IX Collective provides an end-to-end solution that reduces internal workload while delivering premium experiences.
Immediate Network
Gain access to professional athletes, entertainers, executives, entrepreneurs, creators, media personalities, corporate partners, and industry leaders through an established national network.
Revenue Engine
Beyond producing events, Studio IX Collective creates long-term commercial opportunities through sponsorship sales, branded content, strategic partnerships, hospitality experiences, and original programming.
National Scalability
Launch once. Scale everywhere. The platform is designed to travel to major sporting events, conferences, festivals, and destination activations nationwide while maintaining consistent branding, operational excellence, and measurable ROI.
More Than Events.
We Build Platforms That Last.
Studio IX Collective is designed as a year-round platform—not a collection of one-off activations. By combining media, talent, innovation, production, and strategic partnerships, we create experiences that generate meaningful content, measurable business results, and lasting relationships long after each event concludes.
Explore Partnership OptionsLive Experiences
Premium gatherings designed around major moments in sports, entertainment and culture.
Storytelling
Original conversations, interviews, branded features and thought leadership that extend the experience beyond the event.
Social + Video
Short-form content and social distribution built to reach culturally engaged audiences across relevant platforms.
Brand Integration
Purposeful opportunities for brands to participate through content, programming, hospitality, product integration and experiential activations.
Studio IX
Collective
A year-round platform combining live events, original content, athlete and executive storytelling, sponsor activations, hospitality, youth impact, and national media coverage.
One Platform.
Multiple Moments.
Year-Round Impact.
Brands can participate through year-round ownership of the complete Studio IX Collective series, an individual tentpole event or an exclusive category partnership.
Every opportunity is designed to connect premium live experiences with media, content, social amplification and measurable results.
Own the Series
Become the premier brand positioned across the complete Studio IX Collective platform.
Select an Event
Build a high-impact partnership around one culturally relevant tentpole moment.
Own Your Category
Secure exclusive category positioning across the series or at an individual event.
Revenue & Visibility.
Revenue
I- 01Annual platform sponsors
- 02Event presenting sponsors
- 03Category partnerships
- 04Branded content
- 05VIP hospitality
- 06Ticketing
- 07Brand activations
- 08Talent and creator campaigns
Visibility
II- 01USA TODAY coverage
- 02Editorial features
- 03Video interviews
- 04Social content
- 05Athlete and creator amplification
- 06Event photography
- 07Sponsor storytelling
- 08Year-round content distribution
The Event Timeline.
Proven SEICON and Osprey Collective experiences, now expanded through Studio IX Collective.
Fan Prix · Las Vegas · November 21
Fan Prix
A high-energy race-week experience in Las Vegas built around female fans, creators, and drivers — with panels, interviews, sponsor activations, and live content capture.
NFR · Las Vegas · December 7–9
Her Arena
A celebration of women across rodeo and Western culture, hosted by Bonnie-Jill Laflin, with athletes, ropers, barrel racers, trainers, fashion, music, panels, interviews, and sponsor activations.
PGA Show · Orlando · January 26–29
Fairway Forward
A Studio IX Collective space at the PGA Show spotlighting women's golf, the growth of youth girls in the game, and the rise of the female fan — with athletes, coaches, brand leaders, panels, and live content capture.
Super Bowl Week · Los Angeles · February 2026
Power, Play & Purpose
A women-centered leadership and hospitality experience bringing together athletes, team executives, media personalities, founders, creators, and brand leaders.
WNBA Draft · April 2027
WNBA Draft
A draft-night moment celebrating the next generation of women's basketball — talent, media and brand partners together around one of the biggest nights in women's sport.
FIFA Women's World Cup · 2027
Women's World Cup 2027
A global stage moment built around the world's biggest women's sporting event — bringing athletes, media, creators and brand partners together for programming, hospitality and live content capture.
SEICON
SEICON IV
The annual home of Studio IX Collective, featuring a dedicated stage, women's lounge, panels, fireside conversations, podcasts, networking, sponsor activations, and live content capture.
The Experience Doesn't End
When the Event Does.
Studio IX Collective transforms live conversations and cultural moments into an ongoing storytelling platform through custom content, interviews, social video, thought leadership and event recaps.
Live Events
Interviews & Content
USA TODAY Distribution
Sponsor Visibility
Community Growth
Storytelling Themes
Through mutually aligned storytelling, brands can contribute executive perspectives, approved research and relevant points of view while participating in content created for distribution across applicable USA TODAY environments.
Built for Brands That Want to
Participate — Not Just Appear.
We are not building separate events.
We are building the platform where women take center stage at the world's biggest moments.
The Lockup
Together, we create Studio IX Collective.
Be Part of the Moments
Shaping What Comes Next.
Connect your brand with the athletes, leaders, creators and cultural voices advancing women's sports, business and entertainment.